Whether you’re looking to make sales through your website or you’re just wanting to share information with your audience, if your visitors don’t have a great experience while they’re there, there’s very little chance that they’ll become return visitors or wind up converting the way you want. But luckily, there are plenty of things you can do to improve the user experience and make your website something that’s useful, helpful, and intuitive.
To help you get to this point, here are three tips for improving the user experience on your website.
Try Various Calls To Action
One sure sign that your website isn’t working with your audience is that you’re not getting the conversions that you want or need. If this is the issue you’re dealing with, you probably need to focus more of your attention on your calls to action.
When setting up calls to action throughout your website, CrazyEgg.com recommends that you try putting various types of calls to action sprinkled on each page of your website rather than just use one kind of call to action. By doing this, you’ll appeal to every kind of visitor and the way they prefer to give their information or otherwise convert. And as you place various calls to action along your pages, you’ll be able to see which version of your CTA best converts and which placement on your page gives you the best results.
Reduce Visual Clutter
Websites often run into problems when they overload their pages with too much visual clutter. While you may think that everything you’re adding is necessary for you to get your point across to your visitor, having a large amount of content on each page will actually cause your visitors to become overwhelmed and not know what to do with what they’re seeing.
To combat this, Peter Roesler, a contributor to Inc.com, suggests that you reduce the visual clutter on your pages by using white space more intentionally. As you allow your pages to breathe with more white space, your visitors will better be able to focus their attention on your most important information rather than being inundated with too much visual noise.
Speed Things Up
According to The Manifest and Medium.com, your user experience takes a big hit when your web pages load too slowly. In fact, if it takes more than three seconds for your pages to load, you’re going to see a huge boost in your bounce rate. With this in mind, you should try to do anything you can to speed up your website, including compressing the images on your pages or finding a new hosting service.
If you’re needing to take some steps to increase the user experience of your website, consider using the tips mentioned above to help you find ways to accomplish this.