It is definitely the case that search engine optimization is a complicated process. This is in part because of the sheer breadth of the subject, but it is mainly the consequence of the fact that the topic is in continuous motion. Even techniques which have been learned effectively often require further attention. Sometimes this is a case of considering a completely fresh perspective, on other occasions it is updating what is already known. SEO is worth looking at again and again through the different prisms of theory and practice. Insights derived from implementation should be used to inform future theory. The following viewpoint was arrived at by looking at title tags and description tags in a very practical way.
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When a user finds themselves on the search engine results pages, SEO should have ensured that your site is one of those featured in the upper reaches of the list. It is the task of the title tag and the description tag to persuade the user to give your site an opportunity to provide them with what they are searching for. This could be information or it might be a product or a service. If the site has the correct type of title tag and description tag then it should perform better than its peers. There is no room for errors in writing style at this point and it is advisable to consult an expert to ensure both tags are crafted with the necessary proficiency.
However, if an expert recommends radical changes to a tile tag or a description tag, it is important to reflect with care prior to allowing them to take hasty action. It may be that the recommended alterations make a great deal of sense. If they were introduced immediately, more new users might click through to the site. Nevertheless, before any wholesale changes are made it is worth considering existing traffic levels. If the site does not receive that many visitors at the moment, there is little reason to delay any changes. If, on the other hand, the site is getting a significant number of visitors already, then any changes should be introduced in a subtle way.
Users of a site who can be classified as relatively regular are sometimes excellent in terms of giving a site a community ethos. Even better, they are often brilliant at providing conversions. Users who just get to a site once can make a purchase, but often they are just ‘window shopping.’ Relatively regular site users sometimes forget how to find their site. This lack of memory does not appear to be linked to any specific age group. If a title tag or a description tag is altered beyond recognition it may be disorientating for an existing group of site users. So it may be better in such a case to modify the tags slightly. It may then be possible to complete the adjustment a few months down the track as part of your search engine optimization services.